I'm currently mid-way through a book titled 'Placebo' by Dylan Evans, which is excellent. I recently read '13 Things that don't make sense' by Michael Brooks (which I would absolutely recommend!) which had a section on the placebo effect, and which prompted me to want to read and learn more about it.
This is going to be a short blog post because I am unclear where I stand on the subject and like I said I am only half way through the book. But there is a couple of specific studies that I really felt the need to pass on.Valium
Valium (diazepam) is sold by the billions and is used for treating anxiety, insomnia, seizures, muscle spasms, alcohol withdrawal, and more. It is considered a 'core medicine' and is on the World Health Organisation's "Essential Drugs List"! It is marketed in over 500 brand products throughout the world, and since it's invention and approval for use in 1960 was the top-selling pharmaceutical in the USA from 1969 to 1982, with peak sales in 1978 of 2.3 billion tablets. You can imagine the financial figures both in expense to consumer and government figures run in to the billions of £'s and $'s every year.

You might have known all this, or have been able to guess it. What you probably didn't know is that according to all of the clinical research Valium only works if you know you're taking it. That is, if you are given it without knowing what it is and what it does, then it doesn't really work.
Morphine
This is a little more complicated but (to me) doubly interesting. Jon Levine and Howard Fields published a study in 1978 in the Lancet reporting placebo effects of pain reduction on post-operative patients. They were given a saline solution and told it was morphine. As by now you've guessed; they reported significantly reduced pain when given the medication. Nothing too exciting...yet. They were then given Naloxone which works by blocking the same receptor sites in the brain which morphine molecules attach themselves to. E.g. it works to block morphine. However, the patients weren't told they were being given this, and to add to it they weren't even being given morphine. No matter, they reported significant increases in pain again.
So what is going on here? Well the theory behind all of this goes that when told that they were being given morphine their body released endorphins which were similar enough to morphine and effected the body in the same way at the same sites. [Super interesting fact that I didn't know: the term endorphin is derived from endogenous morphine!] And thus endorphins were acting to reduce the pain, and then when the patient was given Naloxone it blocked these endorphins. Great.
Of course, this doesn't answer why the pituitary started producing endorphins when given a saline solution and told they were given morphine. And it doesn't answer why the body didn't start producing the endorphins early when the body was obviously in pain.
Reality, sometimes books (and now blogs) leave you with more questions than you started with!
As I learn more in this area I'll be sure to pass it on.
Be well
J
